Jaclyn Luft
Loyalty, Promotions & Sampling Marketing & Operations @SEPHORA
Signup · Get unlimited contacts
WORK HISTORY
Loyalty, Promotions & Sampling Marketing & Operations @SEPHORA
Senior Manager, Loyalty, Promotions & Sampling at Sephora Canada, owning end-to-end strategy and operations across points, discounting, sampling, and direct mail—from forecasting and execution to reporting and playbook optimization. Drive loyalty acquisition and engagement through client insights and segmentation, translating performance into clear opportunity/risk assessments and action plans. Partner cross-functionally and cross-border on North American initiatives, aligning with Finance on budget ownership, performance analytics, YOY comp tracking, and planning inputs. Continuously identify and develop growth opportunities while leading and developing a team of five.
EDUCATION
McGill University - Desautels Faculty of Management
Masters in Business Administration, Marketing and Global Strategy & Leadership
St. Francis Xavier University
Bachelor of Arts (Honors), Psychology & Political Science
Istituto Lorenzo de' Medici
Study Abroad
SKILLS
ABOUT JACLYN LUFT
MBA-trained loyalty, CRM, and digital experience leader with deep expertise in owned-channel growth, promotions, personalization, and experimentation across prestige retail/beauty. Partner closely with Product, IT, Analytics, Merchandising, and Creative to turn customer insights into scalable programs that improve engagement, conversion, and lifetime value.Known for continuously strengthening programs by applying performance learnings, customer feedback, and key client insights—bringing operational rigor, clear communication, and strong cross-functional collaboration to drive improvement, loyalty and best-in-class CX.Focus areas: Loyalty & lifecycle strategy • Promotions & offers • Personalization & optimization • Experimentation • Omnichannel marketing operationsA goal-oriented, dedicated leader who values teamwork, transparent communication, strategic thinking, and creativity.Citizenship: USA & Canada | Languages: English, French
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.