Jaclyn Porpiglia

Content Strategist @Adsup Marketing

In behavioral health and addiction treatment, every piece of content has the potential to meet someone in a moment that matters. That’s why I build standards and frameworks that help teams write clearly, ethically, and with care—for the individual on the other side of the screen.My belief: Google rewards people who do the right thing.My writing standard: Make it personal. Because it is personal. One reader, one moment—make it count.My approach: Structure for clarity. Lead with empathy. Optimize for trust.SEO, AI, and humanity aren’t opposites.EEAT only works when it’s preceded by empathy.