Jackie Guthart
- Role
- Vice President, Advanced Analytics at Radius
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Jackie Guthart
I specialize in driving actionable insights through innovative methodologies and…
Experience
Vice President, Advanced Analytics
Jan 2023 — Present
Lead the advanced analytics team: project tracking/assignment, manage the career development and skillset development of multiple direct reports-Expert in key advanced analytics techniques: Key Driver Analysis, MaxDiff Analysis, Conjoint Analysis (DCM, ACBC, Menu-based conjoint, allocation models, bridging techniques into conjoint design/analysis), Segmentation (K-means clustering, CHAID, non-negative matrix factorization, latent class), Opportunity Scoring, Brand Mapping, Custom ad-hoc analytics -Build advanced excel and web-based simulator tools for analyzing results and performing high-speed robust optimization routines (work with software development team to build cutting edge interfaces/deliverables for all of our analytics)-Consulting with clients to custom-build analytics based off of their objectives -Ensuring our team/company stays up-to-date on cutting edge market research tools and continue to innovate new analytic approaches and continuously adapt existing tools. Leading ongoing research on research projects and presenting at market research conference (Segmentation Analysis via Non-Negative Matrix Factorization presented at Sawtooth Conference)-Analytics point-person on both internal and external client presentations -Implement both company-wide, and client-facing lunch and learn workshops on multivariate approaches
Skills
- Academic Tutoring
- Menu-Based Conjoint Analysis
- Vba
- Spss
- Stata
- Quantitative Research
- Website Development
- Mathematics Education
- Abstract Algebra
- Differential Equations
- Microsoft Word
- Leadership
- Guitar
- Methodology
- Research
- Violin
- Minitab
- Latent Gold
- Microsoft Excel
- Written & Oral Presentation Skills
- Data Analysis
- Conjoint Analysis
- Market Research
- Maximum Difference Analysis
- Key Driver Analysis
- Painting
- Photoshop
- Sawtooth Software
- Spanish
- Mathematics
- Matlab
- Probability
- Youth Mentoring
- Segmentation
- Powerpoint
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