Jaclyn Casal

About Jaclyn Casal

I am a marketing and communications professional with experience in social media and influencer marketing, creative operations management and strategy, and corporate communications.With a Bachelor\'s degree from the University of Miami in Public Relations and Psychology, and a Master\'s of Science in Marketing from Florida International University, my career began as a Marketing, Sales and Logistics Coordinator for a consumer packaged goods (CPG) company. I then transitioned to agency side, working as a Social Media Manager at a digital marketing agency focused on the real estate and hospitality industries in Miami, and later returned to the CPG industry to manage social media and grow the influencer marketing program for LaCroix Sparkling Water.After three and a half years working internally on LaCroix\'s marketing, I pivoted to the tech sector as the Social Media, Influencer, and Internal Communications Manager at REEF Technology. Two years into that role, I transitioned to the newly rebranded Reimagined Parking, formerly REEF Parking, as a Corporate Communications and Marketing Manager. In this role, I am focused on building the brand\'s reputation in the parking industry, implementing its digital marketing strategy, growing its digital presence, and developing a sustainable communications framework for the organization.

Experience

1. Digital Marketing Manager

   Reimagined Parking

   Jul 2025 — Present

Education

• Our Lady of Lourdes Academy

  High School Diploma

  2006 — 2010

• The American University of Paris

  Creative Writing

  2013 — 2013

• University of Miami

  Bachelor’s Degree, Public Relations, Psychology, Marketing

  2010 — 2013

• Universidad de Salamanca

  Spanish and Iberian Studies

  2009 — 2009

• Florida International University

  Master’s Degree, Marketing

  2016 — 2016

Skills

• Social Media
• Public Relations
• Facebook
• Indesign
• Spanish
• Marketing Communications
• Marketing
• Graphic Design
• Newsletters
• Photoshop
• Twitter
• Wordpress
• Adobe Creative Suite
• Logistics
• Sales Operations
• Edi
• Supply Chain Operations
• French
• Order Processing
• Freight
• Import/Export Operations
• Accounts Payable
• Accounts Receivable
• Quickbooks
• Market Research
• Microsoft Office
• Public Speaking
• Social Media Marketing