Jaclyn Pelopida
Marketing & Communications Expert | Content & Social Media Strategist | Crafting Engaging Campaigns to Drive Growth
- Role
- Senior Marketing Manager at Taco, Inc.
- Location
- Cranston, RI, US
- LinkedIn followers
- 500 followers
About Jaclyn Pelopida
With over 15 years of experience in marketing and communications, I have honed a…
Experience
Senior Marketing Manager
Sep 2025 — Present · Cranston, RI, US
Develop and execute end-to-end marketing strategies that support business growth across residential, commercial, and industrial HVAC segments.• Create compelling product positioning and messaging that resonates with contractors, distributors, engineers, and end-users.• Lead integrated marketing campaigns across digital, print, tradeshows, email, and partner channels.• Collaborate closely with Product Management, Engineering, and Sales to align marketing initiatives with product launches, market demands, and sales goals.• Oversee the development of sales tools, product catalogs, brochures, case studies, and technical collateral.• Manage the company’s presence at key industry events and tradeshows• Analyze and report on campaign performance, lead generation effectiveness, and ROI to drive data-driven decisions.• Manage vendor relationships, including creative agencies, print houses, and digital partners.• Coach and mentor junior team members to build a high-performing marketing department.
Skills
- Editorial
- Copy Editing
- Event Planning
- Press Releases
- Blogging
- Editing
- Public Relations
- Media Relations
- Advertising
- Journalism
- Television
- Marketing
- Entertainment
- Social Media
- Social Media Marketing
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