Jaclyn P.

About Jaclyn P.

Brand management senior executive with extensive team, operations and innovation leadership experience honed at premier large CPG companies and mid-size organizations undergoing significant change. Strong business acumen and drive are evident in track record of successful base business and new product results. Passionate about consumer-first marketing and innovation as the key drivers of business growth, and committed to levering consumer insights to unearth biggest and best opportunities. Highly skilled in leading cross-functional teams, agencies and direct reports through problem solving, opportunity exploration and change management, while creating an environment of empowerment and inclusion. Specialties- Overall ownership of business P&L - Strategic and annual operating plans - Brand architecture - Digital and experiential marketing plans - Innovation platforms and pipeline development - New product commercialization and launch support - Managing and developing direct reports - Cross-functional and cross-agency team leadership - Marketing to growing consumer cohorts: Hispanic, African-American, and Health & Wellness seekers - Mining consumer insights and segmentation for incremental opportunities

Experience

1. Vice President Brand Marketing

   Antelope

   Oct 2023 — Present

Education

• University of Michigan - Stephen M. Ross School of Business

  MBA

• Northwestern University

  MSJ and BSJ