Jaclyn Holtzman

About Jaclyn Holtzman

I have a deep-seated passion for bringing brands to life in a way that drives results. I…

Experience

1. Senior Marketing Manager, Global Away from Home

   PepsiCo

   May 2022 — Present

   Lead PepsiCo marketing agenda at KFC across snacks, foods, and beverages, developing long-term marketing strategy and annual marketing plans spanning commercial programs, consumer engagement campaigns, and product innovation.• Developed, presented, and gained alignment from customer c-suite on a long-term beverage strategy based on specially conducted consumer research, marketplace trends, campaign tracking, and business performance analysis, that will result in $20MM+ additional NR• Led go-to-market launch for new PepsiCo beverage at KFC, from inception to execution, achieving 1.7B+ impressions and securing over $100MM of media value through a sports marketing campaign with Jamal Murray ultimately driving +4% in growth and KFC\'s first quarter of positive beverage volume growth• Innovate both culinary (Frito-Lay) and beverages at KFC — leading a team of R&D, insights, brand, and project management — from development to in-market; launched the first LTO beverage in KFC\'s history, selling 7x expected DPRA and securing always-on beverage innovation • Built a gaming strategy for KFC, and executed a first-of-its-kind campaign, partnering with a top-tier gaming influencer, gaming awards show, a creative agency, and the Mtn Dew brand team to launch KFC into gaming, driving 5x combo sales at KFC• Volunteered as mentor and led circle of 10 mentees from across the PepsiCo organization as a way of raising the bar on talent and diversity, covering topics like personal brand, work/life integration, and change management

Education

• University of Illinois Urbana-Champaign

  Bachelor of Fine Arts (BFA), Acting

  2007 — 2011

Skills

• Website Promotion
• Web Content Management
• Lifestyle Writing
• Editorial
• SEO
• Email Newsletter Design
• Newsletter Production
• Keyword Research
• Blogging
• Online Marketing
• Social Media
• Google Adwords
• Media Planning
• Google Analytics
• Digital Strategy
• Integrated Marketing
• SEO Copywriting
• Html Emails
• Content Management
• Editing
• Problem Analysis
• Content Marketing
• Product Marketing
• Public Relations
• Lifestyle Brands
• Email Marketing
• Online Publishing
• Digital Marketing
• Brand Development
• Content Writing
• Digital Media
• Facebook
• Highly Detail Oriented
• Writing
• Content Strategy
• Publishing
• Web Content Writing
• Microsoft Office
• Social Media Marketing
• Copy Editing