Jaclyn Vargo Hoffman
Marketing Leader | Demand Generation • Field Marketing
- Role
- Head of Americas Marketing at Monotype
- Location
- Franklin, MA, US
- LinkedIn followers
- 500 followers
About Jaclyn Vargo Hoffman
I’m a B2B marketing leader with 12+ years of experience building and scaling high-impact marketing programs that drive demand, strengthen pipeline, and support revenue growth.My background spans events, field marketing, demand generation, campaign strategy, and marketing operations—giving me a holistic view of what it takes to create programs that align with sales, deliver results, and evolve with the business. Industry experience includes Healthcare, SaaS and Technology, Non-Profit, and Creative Services. Currently, I lead marketing transformation at Monotype, where I’m responsible for optimizing workflows, aligning cross-functional strategy, and ensuring our programs are set up to scale efficiently. I’m passionate about connecting marketing strategy to business outcomes, building strong teams, and creating clarity in fast-paced environments.Key strengths: Field & event marketing strategy Pipeline-focused campaign planning Team leadership & collaboration Cross-functional leadership Executive visibility and operational influence Scalable process frameworks & workflows
Experience
Head of Americas Marketing
Mar 2026 — Present · Woburn, MA, US
Education
Isenberg School of Management, UMass Amherst
Bachelor of Science (B.S.), Meeting, Convention, and Event Management
2009 — 2013
University of Massachusetts Amherst
Bachelor of Science (B.S.), Hospitality and Tourism Management
2009 — 2013
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