Jaclyn Counts

Role
Assistant Vice President Broadband Product Marketing at AT&T
Location
Dallas, TX, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Jaclyn Counts

I am a results-producing, strategic leader who thrives on challenging the status quo and…

Experience

  1. Assistant Vice President Broadband Product Marketing

    AT&T

    Aug 2021 — Present · Dallas, TX, US

    Lead team 13 Lead Product Developers and Data Analysts responsible for driving operational excellence via cross-functional strategic alignment focused on improving Broadband/Fiber CX improvement.\\\\n\\\\n• Saved $3 million annually and raised success rate of customer fibers self-installations 3%, by restructuring team to capitalize on Fiber Customer self-install market growth opportunities. Developed business case, and then executed plan to build a team of experts focused enhancing customer experience and driving improved results.\\\\n• Decreased customer calls to Technical Care Agents 5% by championing and implementing recommendations from research study on the Fiber Customer Self Install process to identify high-impact, low-cost improvements, including use of AI/AR.\\\\n• Saved $500k+ by reducing dispatches from failed self-installs by conducting full end-to-end tests of customer install process at monthly intervals as part of new firmware releases.\\\\n• Identified and addressed firmware and supply chain issues driving up costs in contacts and technician dispatches by adding Data Analyst to create deep dive dashboards and analysis on customer experience and opportunities.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

  • Central Michigan University

    Bachelor of Science, Business Administration/Finance

    2005 — 2009

  • Michigan State University School of Human Resources and Labor Relations

    Masters, Human Resources/Labor Relations

    2009 — 2011

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Jaclyn Counts — Assistant Vice President Broadband Product Marketing at AT&T in Dallas, TX, US | Unifers