Jaclyn Clarabut

WORK HISTORY

ABOUT JACLYN CLARABUT

Today I\'m a strategic communications leader with extensive experience in designing and delivering integrated campaigns that turn the dial. My story began in journalism, where I broke news stories; highlighting delays to cancer screening, exposing gaps in online banking security and going undercover to highlight the risks of cosmetic surgery. That early experience taught me how to use the power of storytelling to achieve maximum impact. Knowing how, when and where to connect with your audience to get your story seen. A skill I now bring to corporate communication campaigns that shape reputation and build trust. Drawing on more than 20 years of experience delivering communications that inspire action and achieve measurable business outcomes, I work with leaders to tell their stories in a way that shifts public perceptions and delivers positive outcomes. I’m skilled at strategic planning and and have a strong track record of setting up teams to deliver effectively, often under pressure and across complex matrixed environments. To the team I bring: good humour, a sharp editorial eye and the drive to dig in and meet every challenge Core skills & achievements • Strategic campaign leadership Led bp’s reset strategy campaign, increasing familiarity by 8 points and trust by 10 points among financial influencers. Led the award-winning #InThisTogether campaign, boosting positive sentiment by 20% with bp trending positively across social media. Delivered global training as a strategic campaign planning expert • Strategic comms advice I advise senior leaders, business partners and regional teams on maximizing impact of leader-led communications through effective positioning, stand-out storytelling and appropriate channel selection • Narrative development & reputation-shaping storytelling With a journalism background and deep channel expertise, I\'m skilled at developing high-impact content; from press stories to digital content praised by Bowen Craggs and Inventis Digital • Crisis & change communications Delivered high-impact communications during CEO transitions, financial results and capital markets days. Experienced in sensitive crisis scenarios requiring speed, clarity and authority • Data-driven targeting & measurement Partnered with IPSOS to develop audience strategies to better focus content creation. Experienced at refocusing communication strategy in response to audience feedback • Team leadership Known for putting the team first, resulting in stronger team culture, stronger connection to the business and stronger execution under pressure