Jacky G.

About Jacky G.

I’ve spent nearly 5 years building marketing systems that don’t just generate activity. They generate revenue.Right now I oversee full-funnel strategy across paid media, SEO, CRM automation, and brand for a competitive real estate market. I manage a cross-functional team and own the entire marketing-to-revenue pipeline, from first impression to closed deal.A few things I’ve built that actually moved the needle:Rebuilt paid media across Meta, Google Ads, and YouTube from a high-CPL, low-ROAS operation into a system delivering 2,454% ROAS and a 38% reduction in cost per lead. In under a year.Executed a full SEO architecture overhaul that grew our ranking keyword portfolio 160% in a single quarter, from 7,854 to 20,393 keywords, through site restructuring, intent alignment, and content architecture. Not just publishing more.Rebuilt lead qualification inside HubSpot and pushed our lead-to-appointment rate from 9.8% to 12.6%, contributing directly to an 8% revenue lift.Captured 32% AI search share of voice against category-defining brands before most marketing teams were even paying attention to the channel.The reality is most marketing teams are optimizing for the wrong things. Impressions over pipeline. Volume over conversion. Activity over outcomes. I focus on what actually closes revenue and I build systems that keep improving after I build them.

Experience

1. Head of Marketing

   Mountains West Ranches

   Aug 2024 — Present · Heber City, UT, US

   Inherited a multi-channel marketing operation and rebuilt it into a performance system. Own full-funnel strategy across paid, organic, brand, and automation — with a direct line to revenue.• Rebuilt paid media across Meta, Google Ads, and YouTube, delivering 2,454% ROAS and reducing CPL by 38% through creative testing, audience restructuring, and demand-aligned spend strategy• Grew lead volume 45% YoY while improving lead-to-appointment rate from 12.6% to 17.29%, contributing directly to a 66% revenue lift• Executed a full SEO architecture overhaul that grew ranking keywords 160% in a single quarter, from 7,854 to 20,393• Built HubSpot CRM infrastructure from scratch including pipeline reporting, lead nurture sequences, and automated workflows• Captured 32% AI search share of voice against category-defining brands through structured content and entity optimization• Lead and developed a three-person marketing team with defined KPIs, performance tracking, and a results-based bonus structure

Education

• Utah Valley University

  Bachelor of Science - BS, Public Relations and Strategic Communication