Jacky Thompson
Experiential Marketing Manager - Events & Activations @AmaWaterways River Cruises
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WORK HISTORY
Experiential Marketing Manager - Events & Activations @AmaWaterways River Cruises
US
Strategic experiential marketing manager responsible for planning, developing, and executing immersive brand experiences across trade and consumer events and activations. Translates business objectives into compelling, on-brand experiences that drive engagement, conversion, and brand elevation for AmaWaterways.• Leads end-to-end experiential marketing strategy and execution across trade shows, consumer expos, advisor events, and industry activations, ensuring alignment with brand standards, business goals, and legal guidelines.• Partners cross-functionally with Sales, Business Development Managers, and Marketing leadership to design interactive experiences, oversee branded environments, and manage event collateral, signage, promotional items, and digital assets.• Drives continuous improvement through post-event reporting, ROI analysis, and stakeholder feedback, optimizing processes, tools, and workflows to enhance efficiency, scalability, and overall event impact.
EDUCATION
Florida International University
Bachelor of Science in Communication
ABOUT JACKY THOMPSON
Expert in orchestrating high-profile campaigns, strategic partnerships, and award-winning creative initiatives. Recognized for leading scalable operations, enhancing stakeholder engagement, and consistently delivering measurable business outcomes.Areas of Expertise:Event & Sponsorship Management, Cross-functional Leadership, Brand Strategy, Campaign Execution, Creative Operations, Stakeholder Engagement, Budget Oversight, Award Submissions, Digital Marketing, Fluent in Spanish
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