Jacky Thompson

Marketing Brand and Operations Manager with 15+ Years Building Brand Reputation and Project Management Execution. Expert in Event Management, Driving Process Innovation, and Leveraging AI for Marketing Excellence!

Role
Experiential Marketing Manager - Events & Activations at AmaWaterways River Cruises
Location
West Palm Beach, FL, US
LinkedIn followers
500 followers

About Jacky Thompson

Expert in orchestrating high-profile campaigns, strategic partnerships, and award-winning creative initiatives. Recognized for leading scalable operations, enhancing stakeholder engagement, and consistently delivering measurable business outcomes.Areas of Expertise:Event & Sponsorship Management, Cross-functional Leadership, Brand Strategy, Campaign Execution, Creative Operations, Stakeholder Engagement, Budget Oversight, Award Submissions, Digital Marketing, Fluent in Spanish

Experience

  1. Experiential Marketing Manager - Events & Activations

    AmaWaterways River Cruises

    Dec 2025 — Present · US

    Strategic experiential marketing manager responsible for planning, developing, and executing immersive brand experiences across trade and consumer events and activations. Translates business objectives into compelling, on-brand experiences that drive engagement, conversion, and brand elevation for AmaWaterways.• Leads end-to-end experiential marketing strategy and execution across trade shows, consumer expos, advisor events, and industry activations, ensuring alignment with brand standards, business goals, and legal guidelines.• Partners cross-functionally with Sales, Business Development Managers, and Marketing leadership to design interactive experiences, oversee branded environments, and manage event collateral, signage, promotional items, and digital assets.• Drives continuous improvement through post-event reporting, ROI analysis, and stakeholder feedback, optimizing processes, tools, and workflows to enhance efficiency, scalability, and overall event impact.

Education

  • Florida International University

    Bachelor of Science in Communication

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Jacky Thompson — Experiential Marketing Manager - Events & Activations at AmaWaterways River Cruises in West Palm Beach, FL, US | Unifers