Jacky Li
Strategic Merchant Lead - Marketplace @DoorDash
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WORK HISTORY
Strategic Merchant Lead - Marketplace @DoorDash
Toronto, ON, CA
I operate across both revenue generation and system design—driving marketplace growth while building AI-native workflows to increase leverage across the sales cycle.Core focus:Strategic Accounts & Marketplace Growth• Manage and grow high-value merchant relationships through consultative, in-person sales• Consistently exceed quota across 8 consecutive quarters (100–165%)• Closed complex, multi-location deals including breaking competitor exclusivity and securing large-scale partnerships• Recognized with Largest Account Award (2025 Q3) and Highest Price & GMV Award (2025 Q4)AI-Native GTM Systems (Field-Tested)• Built and deployed AI-driven outbound systems (PEAS, ATLAS) enabling personalized, multilingual outreach at scale emails across 50+ languages)• Developed AI sales copilots for pitch generation, lead prioritization, CRM automation, and rep coaching• Designed workflows to create fast feedback loops across pipeline generation, conversion, and deal execution• Experimenting with voice-based workflows and agentic AI systems (WIP)GTM Innovation & Leadership• AI Steering Committee member, AI Champion, and priority project lead• Presented AI-driven GTM initiatives at DoorDash All-Hands• Built and scaled pipeline brands) across SMB and large accounts• Partnered on strategic integrations (e.g, SevenRooms / Waiter AI)Operator Mindset• Built field sales logistics systems to maximize daily performance (mobile office, structured workflows, high-frequency iteration)Focus: Turning sales from a purely human-driven function into a system that combines AI, data, and operator judgment to drive scalable growth.
EDUCATION
Lazaridis School of Business & Economics at Wilfrid Laurier University
Bachelor's Degree, Honours Bachelor of Business Administration (BBA)
SKILLS
ABOUT JACKY LI
I build revenue systems.My background is in marketplace and enterprise sales (DoorDash, Amazon, Home Depot), where I’ve consistently driven growth through complex deals, operator-level execution, and deep customer understanding.Today, my focus is evolving beyond traditional sales.I operate at the intersection of:• Strategic accounts & marketplace growth• AI / automation in real-world GTM workflows• Systems thinking applied to revenueAt DoorDash, I split my time across two layers:Front of House — Driving growth with restaurant partners through high-trust, in-person relationships and complex deal-making.Back of House — Designing and testing AI-native workflows that:• generate and prioritize pipeline• automate and personalize outreach at scale• augment reps with real-time insights and coaching• create fast feedback loops across the sales cycleRecent work includes:• Built AI-driven outbound systems (PEAS, ATLAS) enabling personalized, multilingual outreach at scale emails, 50+ languages)• Developed sales copilots for pitch creation, CRM automation, and rep coaching• Applied AI to large account strategy (breaking competitor exclusivity, closing complex multi-location deals)• Contributed to AI strategy as Steering Committee member and priority project leadPerformance:• 8 consecutive quarters at or above quota (100–165%)• Largest Account Award (2025 Q3)• Highest Price & GMV Award (2025 Q4)I’m particularly interested in one question:How do we make revenue generation more systematic, scalable, and intelligent using AI—without losing the human edge that actually closes deals?Always open to conversations around AI-native GTM, marketplace growth, and building high-leverage revenue systems.
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