Ty Weaver
- Role
- Director of Product Marketing at AllianceHCM
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Ty Weaver
With over 15 years of experience in marketing, web design, content development, and…
Experience
Director of Product Marketing
Oct 2021 — Present · Houston, TX, US
I\'m responsible for organizing the company\'s products into a cohesive portfolio and promoting the value of these products to the market to drive sales growth. In addition, I work closely with executive management to analyze market segments, customer buying processes, and competitors to develop effective marketing strategies. My ultimate goal is to exceed sales growth targets and provide a scalable software platform that meets the needs of our customers in attracting, managing, and retaining top talent for their businesses. I do these cool product marketing things by- Conducting market analysis to inform product strategy and identify key buyer personas and their purchasing decisions- Developing marketing plans, including campaigns and budgeting, to retain current customers and acquire new ones- Acting as a thought leader for the products we support and providing training to the sales team- Working with external resources and partners to advance marketing goals and evaluate their contribution to overall sales goals, product penetration, and the success of marketing campaigns.
Education
Oklahoma City University
B.A, Mass Communications
2000 — 2004
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