Jackson Tolk
- Role
- Loyalty Administrator at Tri Star Energy
- Location
- Nashville, TN, US
- LinkedIn followers
- 500 followers
Experience
Loyalty Administrator
May 2022 — Present
Facilitates day-to-day communication and strategy implementation with the operations team, marketing department, app developers, and vendor partners to ensure our loyalty programs continue to drive value for our guests.\\\\n\\\\nUtilizes detailed reporting to help drive downloads, engagement, and design.\\\\n\\\\nOversees app and email campaigns and communications, including project management of related assets.\\\\n\\\\nSince we began measuring in-store penetration of the Twice Daily & White Bison Rewards program in Aug. 2022, we\'ve improved in-store purchase penetration by 30.2% through the end of Jan. 2023.\\\\n\\\\nWorking alongside the Director of Marketing, I helped oversee the launch of the Sudden Rewards app for TSE\'s Sudden Service stores. This included scheduling and providing training to our District Managers across 50+ locations.\\\\n\\\\nOversaw Tri Star Energy loyalty program sales penetration increase of 30.5% in December 2022 through facilitating a guest-facing 12 Days of Christmas campaign and an internal loyalty competition among stores.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Education
Vanderbilt University - Owen Graduate School of Management
Master of Marketing - MMark
2021 — 2022
Woods Cross High School
GED
2011 — 2014
Brigham Young University
BA Arts and Communications
2014 — 2020
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