Margaret Jackson Urquiaga

About Margaret Jackson Urquiaga

Multifaceted and growth-driven senior product marketing professional with an intrinsic drive to make a meaningful impact.Over the past 11+ years, I’ve navigated the worlds of B2B and B2C enterprise product marketing, working with both startups and established corporations. My journey has shaped me into someone who thrives in dynamic environments and who’s always focused on what truly matters—understanding and serving customers. Colleagues often describe me as having an unwavering commitment to customer-centricity, leading with empathy to get to the heart of customer needs. I enjoy digging into data and consumer insights to craft compelling product narratives that truly resonate. Something else that I take pride in is leading high-impact cross-functional teams. Collaboration is at the core of what I do, and I firmly believe that a team\'s collective strength is greater than the sum of its parts—something instilled in me early on growing up as one of nine children.Throughout my career, I’ve had the opportunity to create and execute a number of robust go-to-market (GTM) strategies with varying objectives, which have sharpened my strategic thinking and decision-making skills with a relentless focus on achieving set KPIs. This type of clarity has been vital in my ability to foster alignment with senior leadership at key stages, enabling me to consistently drive results that matter. Along the way, I’ve developed a high-level financial acumen, particularly in the lending sector, spanning Legal, Compliance, Credit Risk, Model Analytics, Pricing, and Business Operations, all of which have helped me contribute to strong business outcomes.Beyond my background and skills, plainly said I want to do good. I want my work to mean something and drive positive change, be it big or small. If we all do our part, we can make a difference.

Experience

1. Marketing Director

   HFD

   Dec 2024 — Present

Education

• Gies College of Business - University of Illinois Urbana-Champaign

  Bachelor of Science (B.S.), Marketing

  2011 — 2013

Skills

• Microsoft Office
• Sales
• Market Research
• Marketing
• Advertising
• Event Planning
• Social Media Marketing
• Microsoft Excel
• Microsoft Word
• Project Planning
• Marketing Research
• Online Marketing
• Proficient with Microsoft Word, Excel, Powerpoint, Publisher, Access
• Strategic Partnerships
• Marketing Strategy
• Telecommunications
• Working Knowledge of Spanish
• Entrepreneurship
• Management
• Leadership
• Marketing Communications
• Facebook
• Salesforce.com
• Social Networking
• Social Media
• Customer Satisfaction