Jackson Lu

About Jackson Lu

I graduated from New York University with a Bachelor\'s degree in Sports Business Management. Currently, I am pursuing a career in data-driven digital marketing strategy as a Senior Manager, Media Services at New Engen, Inc, specializing in Search Engine Marketing. With my experiences in Market Research and Paid Media Marketing, I intend to contribute to with my analytical and strategic thinking skills. Moreover, being fluent in Mandarin Chinese from growing up in Taiwan, I can offer my bilingual ability when interacting with clients in or focusing on Chinese-speaking markets.I learn by doing and I\'m always more than eager to expand my knowledge and skills through taking on new challenges. The continuous learning mindset has been the key driver to my accelerated growth throughout the years. Furthermore, I believe that my grit and positivity, along with my passion for finding solutions, are what truly set me apart from others!Key Competencies- SEO/SEM- Paid Marketing Strategy- Testing Design, Execution, and Analysis- Product Feed Management- Budget Forecast and Management- Data Analysis- Data Visualization- Digital Marketing- Market Research- Stakeholders Collaboration- Project Management- Customer Service- Mandarin ChineseTechnologies- Google & Microsoft Advertising- Google Analytics (UA and GA4)- Google & Microsoft Ads Editor- Adobe Analytics- SA360- Apple Search Ads- Tableau Software- Excel: Pivot Tables, XLookups, and other advanced functions- Python- SQL

Experience

1. Senior Manager, Media Services

   New Engen

   Nov 2025 — Present

Education

• New York University

  Bachelor of Science in Sports Business Management