Jackson H.

About Jackson H.

As a dedicated Programmatic Trader, I specialize in strategically planning, executing, and managing large cross-channel programmatic campaigns. I excel in driving performance and maximizing ROI for my clients across various digital channels including OTT/CTV, OLV, Display, Native Display, and Audio. With an emphasis on OTT/CTV across industry-leading DSPs such as The Trade Desk, Amazon, DV360, and OneView, I have a deep understanding of how to leverage these platforms to deliver highly targeted and effective advertising solutions.Throughout my career, I have continued to develop and hone my skills in programmatic advertising across a variety of clients in various industries including B2B, Financial, CPG, and more. By utilizing an audience-first approach and data-driven optimizations, I have been able to create high-impact campaigns that adapt to market conditions in real time and meet the specific goals of each client.

Experience

1. Senior Programmatic Trader

   Havas Edge

   Sep 2024 — Present · Dallas, TX, US

   Helped with larger programmatic team planning and maintaining Publisher and DSP relationships via endeavor commitments and consistent communicationManaged a small team of associate programmatic traders in their day-to-day responsibilities and helped strategically plan and manage their cross-channel programmatic campaigns.Helped to lead the cross-training of Linear TV buyers to be more familiar with programmatic media and be able to buy and manage programmatic campaigns to create a more unified media buying team.

Education

• Texas Christian University

  Master of Science - MS, Strategic Communciation

• Texas Christian University

  Strategic Communication & General Business Minor, Advertising Concentration

  2015 — 2019