Jackson Esselman
- Role
- VP of Marketing and Ecommerce at Dynojet Research, Inc
- Location
- Bend, OR, US
- LinkedIn followers
- 500 followers
About Jackson Esselman
At Dynojet Research, our team has steered the marketing and e-commerce divisions to…
Experience
VP of Marketing and Ecommerce
Sep 2021 — Present
Manage over $10M in ecomm revenue on Magento site -Successfully navigated 2021 and 2022 to deliver double digit ECOMM growth YOY -Established ECOMM KPI’s and aligned agency partners to achieve goals -Completed a corporate re-brand and established a strong logo presence, while delivering consistent branding -Launched Hubspot CRM platform to leverage LTV and develop segmented nurturing campaigns -Launched robust SEO/SEM initiatives to ensure sustainable long term ECOMM growth -Implemented ambassador/influencer program to deliver organic growth platforms
Education
George Fox University
MBA, Corporate Leadership
2008 — 2010
George Fox University
Bachelors of Arts, Business Management/Marketing
1998 — 2002
Skills
- Key Account Management
- Digital Marketing
- Market Planning
- Retail
- Advertising
- Sales Management
- Competitive Analysis
- Team Building
- Marketing Strategy
- Public Relations
- Business Planning
- Integrated Marketing
- Social Media
- Marketing
- Brand Management
- Product Management
- Trade Shows
- Negotiation
- Problem Solving
- Brand Awareness
- Strategy
- Product Development
- Strategic Planning
- Sales Process
- Inventory Management
- Event Planning
- Management
- Leadership
- Online Marketing
- Product Marketing
- Pricing
- Marketing Management
- Event Management
- Social Media Marketing
- Customer Service
- Sponsorship
- New Business Development
- Marketing Communications
- Online Advertising
- Email Marketing
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