Jack Day
Paid Search Strategist @Parallel Path - Health and Wellness Marketing Agency
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WORK HISTORY
Paid Search Strategist @Parallel Path - Health and Wellness Marketing Agency
Boulder, CO, US
EDUCATION
University of Colorado Boulder
Bachelor of Science - BS, Strategic Communication
ABOUT JACK DAY
I am a graduate of the University of Colorado, where I studied Strategic Communications emphasizing in Advertising Strategy. In addition to my major, I also minored in Business emphasizing innovation and entrepreneurship as well as real estate. Through my education I learned critical skills such as problem solving, strategic thinking, and data analysis.After graduation I completed an internship at a Parallel Path where I worked on the paid media team. During this time, I was able to assist the team with paid social, programmatic, and paid search campaigns. This internship allowed me to be hands on with the management of campaigns and taught me further about campaign strategy. My time at Parallel Path solidified my interest in the paid media field, with which I am now seeking full-time opportunities.Following my internship, I began a full time position as a paid search specialist on the Parallel Path team. In this position I handle everything paid search, including management and optimization of campaigns, attending internal and external client calls, strategy, and in-depth monthly reporting.
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