Jackson Couch

About Jackson Couch

Armed with a B.A. in Integrated Marketing Communications from the University of Mississippi, I’ve built a track record of executing high-impact marketing strategies for fast-growing companies. At LeadCoverage, I work closely with multi-million-dollar clients in the Trucking, Transportation & Logistics sector to execute demand generation campaigns that accelerate pipeline growth and drive measurable revenue. My expertise spans campaign execution, marketing automation, email strategy, landing page development, and programmatic advertising—powered by hands-on experience with tools like HubSpot, RollWorks, Sixth Sense, SalesIntel, and Clay.Previously at DEEL Media, I spearheaded multimedia campaigns that defied budget constraints, boosting brand visibility by 125% through innovative organic strategies. I’ve refined campaign copy, led targeted outreach, and helped deliver nearly seven-figure returns from trade shows. My ability to merge data-driven insights with creative execution—along with certifications in LinkedIn Marketing Solutions, Strategy, and Content Design—keeps me at the forefront of modern B2B marketing.

Experience

1. Account Coordinator

   LeadCoverage

   Mar 2025 — Present · Atlanta, GA, US

   Partnered with high-growth companies in the $50M–$100M annual revenue range in the Trucking, Transportation & Logistics (T&L) sector to build and execute multi-channel demand generation campaigns.Led day-to-day execution of marketing initiatives, including outreach strategy, email copywriting, campaign scheduling, programmatic ads, and gated content workflows.Collaborated cross-functionally with PR, creative, and paid media teams to build aligned campaign timelines, repurpose earned media, and ensure brand consistency across all deliverables.Strategized and deployed client-specific marketing calendars, building custom landing pages, automated workflows, and segmented lists to support lead gen and nurture objectives.Used HubSpot, RollWorks, and Sixth Sense to manage lifecycle marketing, create target account lists, and track full-funnel performance.Supported client communication on weekly calls, contributed to presentation development, and acted as the execution lead on assigned accounts.

Education

• Woodward Academy

  High School Diploma

• University of Mississippi

  Bachelor's degree, Integrated Marketing Communications

  2019