Jack R. Hodges
Senior Manager, Loyalty Performance & Commercial Strategy @Choice Hotels International
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WORK HISTORY
Senior Manager, Loyalty Performance & Commercial Strategy @Choice Hotels International
North Bethesda, MD, US
Lead the business-as-usual and transformational performance of the 70M+ member Choice Privileges loyalty program - overseeing $200M+ in revenue, systemwide point economics, and benefit design across hotels.Strategic Ownership & Brand Alignment– Direct the commercial roadmap for loyalty, overseeing multimillion-dollar investments in promotions, tech, and program benefits– Architect new benefit offerings from concept through delivery, aligned with evolving brand positioning and guest expectations– Act as the principal liaison between loyalty and brand teams to ensure program consistency, differentiation, and owner ROIPerformance Optimization & Financial Impact– Lead loyalty performance strategy focused on revenue contribution, enrollments, active membership, and EBITDA growth– Delivered the 2025 Reward Night Updates—mobilizing 200+ stakeholders to execute pricing changes projected to drive millions in value across improved member experience, point burn efficiency, and franchisee reimbursement– Manage P&L for all point-based earning, redemption, and ancillary revenue, optimizing economic balance across stakeholdersTeam Leadership & Analytics– Manage a team of analysts responsible for financial modeling, operational performance, and ad hoc strategic support– Oversee loyalty business analytics infrastructure, including dozens of Tableau assets and 100+ annual SQL-driven decision support cases– Serve as business owner for multiple high-budget tech initiatives across data, pricing, and member experience
EDUCATION
Conrad N. Hilton College
Bachelor of Science - BS, Hotel and Restaurant Management
Conrad N. Hilton College
Master of Science - MS, Hospitality Administration/Management
ABOUT JACK R. HODGES
I work at the intersection of loyalty performance and commercial strategy, focused on building value for members, owners, and Choice Hotels as a whole.My approach is simple: strong loyalty programs should deepen member engagement while delivering measurable return for hotel owners and long-term strength for the enterprise. I spend much of my time translating data into clear priorities, aligning cross-functional partners, and ensuring strategy turns into disciplined execution across marketing, technology, and operations.Having started in hotel operations, I try to stay grounded in the realities of the field while thinking at portfolio scale. I’m motivated by building systems that work — for guests, for owners, and for the teams responsible for delivering both.
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