Jack Neilan
Head of Brand Management Uk, Ie & Anz @Dr. Wolff Group
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WORK HISTORY
Head of Brand Management Uk, Ie & Anz @Dr. Wolff Group
Manchester, GB
Promoted within 6 months to lead brand marketing for Dr Wolff’s UK, IE & ANZ business, managing Alpecin, Plantur, V-San and Bioniq. I own full brand and marketing strategy, media investment, NPD launches and commercial performance across retail and Amazon. Since joining, I’ve built on the success of Plantur’s menopause campaign to accelerate sales growth, led the launch of V-San’s latest campaign which secured #1 position in its category, and successfully delivered Alpecin Grey Attack - the best-performing NPD in UK haircare by value rate of sale in 2024. These initiatives have fuelled double-digit growth and strengthened Dr Wolff’s market position in a highly competitive FMCG landscape.
EDUCATION
The Manchester Metropolitan University
BA (Hons), Business with placement
Squared Online
Digital Marketing Leadership Course
SKILLS
ABOUT JACK NEILAN
I’m a growth-focused marketing leader with a track record of scaling brands, driving profitable growth, and delivering strong ROI. With 15+ years of experience, I build and lead high-performing teams to execute complex, multi-channel strategies that accelerate customer acquisition, boost retention, and grow lifetime value.Currently, I lead brand management for Dr Wolff Group in the UK, Ireland, and ANZ - heading up marketing for Alpecin, Plantur, V-San, and Bioniq. In a small, agile, high-growth division, I drive growth through product innovation, impactful media campaigns, and sharp commercial focus.My expertise spans marketing strategy, brand building, digital performance, content, social, PR, and influencer marketing - underpinned by deep e-commerce and DTC experience. Proven success scaling revenues from £500k to £9m+ £5m+ budget ownership with data-driven growth optimisation Leadership of cross-functional teams & agency partners Experience across FMCG, tech, consumer durables, beauty & healthcareAlways open to new connections and sharing ideas on brand growth, e-commerce, and leadership.
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