John Ludwig

About John Ludwig

What is your brand\'s story? I have proven experience leading and coaching creative and marketing teams to do awesome work! I can work the creative side — writing, design, content — at the same time I nerd out about the marketing and data side, using analytics, scorecards, KPIs, SEO, and metrics to tell a better brand story and drive marketing and sales results.I\'m an award-winning writer, creative, brand and marketing specialist, editor, social media manager, and content creator with extensive experience in managing teams for content creation and projects. I have more than 20 years working in a management, supervisory, or project management role, with extensive experience managing, coaching, and developing creatives for content creation, brand, and marketing: marketers, writers, graphic designers, brand specialists, photographers, videographers, and everything in-between. Brand and Creative »» Consistently works to maintain brand identity, messaging, voice, and thought leadership positioning across multiple omni-channels and vectors of communications. More than 20 years experience working as a writer in a brand, marketing, and communications role to inform and educate customers, to help bridge the gap between sales and marketing goals, and to grow relevant KPIs and metrics. Writing and Design »» Extensive experience as a writer, designer, and brand creative: content marketing pieces, blogs, communication content, social media content / posts, layout design, print design, websites, infographics and graphic design, press releases, news items, newsletters, research articles, white papers, email, podcasts, video, advertising, and more.ACHIEVEMENTS: Multiple award-winning writer and editor. My teams have won 5 Telly Awards for Brand and Creative work. 20+ years » Professional Writer and Editor. 18+ years » Marketing, Brand, and Communications. 18+ years » Content Creation, Content Strategy and Content Management: print, digital. 16+ years » Managing creative teams to produce brand content for marketing, communications, sales, web, and business collateral. Recognized thought leader on marketing, creative, comms, social media strategy, design, and writing theory.EXPERTISE: Writing and Editing Marketing and Communications Brand and Creative Development Content Marketing Project Management Managing Creatives: Writers, Designers, Agencies, Freelancers Social Media Management Engagement and Analytics Verbal and Written Communication Team Engagement and Coaching Types at 100+ wpm with 99% accuracy (nerd!)

Experience

1. Creative Director

   HorsePower Brands

   Jan 2025 — Present

   I lead the Creative work for multiple companies within the HorsePower stables. I get the honor of mentoring, coaching, and leading our mighty Creative Team — design, video, copy, digital, web, social, print, display, TV — while also working with external freelancers, agencies, and influencer partners on key marketing and brand initiatives.I mix oversight with hands-on execution, planning and doing, data and design; I\'ll jump into the weeds of a project while simultaneously providing my team the creative freedom to pitch new ideas and break things in fun and unique ways.Together we create awesome creative content and marketing collateral to help push the needle, drive creative action, spur engagement, and inject some fun back into work.We drive the Creative and Content work across more than a dozen companies within our portfolio across the home services industries.Giddyup!TEAM ACHIEVEMENTS Create creative content across more than a dozen companies Manage brand guides, identities, and styles across the company portfolio Build out our DAM with amazing content and assets for every use case Concept, ideate, and create full-funnel integrated creative campaigns Ship big ideas and great creative with a small teamACHIEVEMENTS Lead, mentor, and coach our Creative Team Evolve brand guidelines across multiple brands and industries Create marketing and business collateral across a dozen brands Ideate, create, and launch content for multiple new brand campaigns Use network to add freelancers, agencies to our stable Drive creative work with external partners, agencies, and influencers Add data- and evidenced-based context to Creative Work Create OTT, CTV, DOOH, and PMax campaigns Collaborate with Campaign, Strategy, Social, Brand, and BizDev Teams Add agile principles to priority management Drive collaboration, brainstorms, and teamwork with positivity and FUN Create content that wins across channels Provide hot sauce recommendations

Education

• University of Nebraska at Kearney

  Bachelor of Arts (B.A.), Fields of Study » English: Creative Writing; Communications: Marketing and Journalism

Skills

• Adobe Creative Suite
• Web Analytics
• Hubspot
• Online Advertising
• Email Marketing
• Web Content
• News Writing
• Writing
• Photoshop
• Editorial
• Content Management
• Editing
• Content Marketing
• Newsletters
• Marketing
• Copy Editing
• Strategic Planning
• Content Strategy
• Marketing Strategy
• Web Development
• SEO
• Magazines
• Content Development
• Social Media Marketing
• Blogging
• Feature Articles
• Wordpress
• Indesign
• Proofreading
• Media Relations
• Marketing Communications
• Layout Design
• Creative Writing
• Ap Style
• Social Media
• Press Releases
• Team Leadership
• Web Content Writing
• E-Commerce
• Publications