Jacki Masson

About Jacki Masson

Marketing geek, numbers nerd, caffeine addict, writer. My love of all things social media has fueled a constant pursual of marketing solutions that are rooted in analytics and bolstered by storytelling.I have managed paid social campaigns both large and small, from million-dollar cross-platform campaigns to $100 Facebook campaigns for family friends. I believe in using the right tool for the right job, and am always seeking new and innovative social tactics to achieve clients’ business needs.Before joining the agency world, I obtained my MBA with a concentration in Digital Marketing and Analytics while working as a Social Media Content Specialist at B2B publishing company ALM, where I also supported email marketing campaigns and designed for print, display, and social.I love superhero comics and movies, the Beatles, cool tech, and meeting new people. If I sound like your kind of person, connect with me!

Experience

1. VP, Social Strategy and Buying

   Horizon Media

   May 2025 — Present · Denver, CO, US

Education

• University of Denver

  BSBA, Marketing

  2011 — 2014

• University of Denver

  Master of Business Administration (M.B.A.), Marketing

  2014 — 2015

Skills

• Final Cut Pro
• Microsoft Office
• Email Marketing
• Copywriting
• Editing
• SEO
• Advertising
• Facebook
• Dreamweaver
• Google Analytics
• Photoshop
• Social Media
• Adobe Creative Suite
• Indesign
• Social Networking
• Social Media Marketing
• Word
• Google Adwords
• Marketing
• Microsoft Word
• Lyris Listmanager
• Powerpoint
• Microsoft Excel
• Banner Ads