Jackie Leckas

About Jackie Leckas

I am a healthcare marketing pro with experience leading initiatives that define new…

Experience

1. Healthcare Marketing Consultant

   Hit Marketing Partners

   Jan 2017 — Present · Minneapolis, MN, US

   Improve care.” “Reduce costs.” “Increase efficiency.” These general messages are pervasive throughout the healthcare industry. Differentiated and targeted messaging is essential for sales and marketing effectiveness. HIT Marketing Partners helps health tech, medical device, and life sciences companies more effectively articulate the impact of their solutions so they can break through the noise and start meaningful discussions. HIT Marketing Partners is a collaboration between healthcare executives with decades of experience in marcom, field sales, business development, partnerships, lead gen, and customer engagement. We have been in your shoes, responsible for increasing mindshare, generating high-quality leads, and building a thriving pipeline. We bring a practical perspective to your communication strategy that promotes connecting your key messages to your target audiences’ goals and objectives. We help organizations create their sales and marketing playbook, and produce content that more clearly conveys their unique differentiators.Why engage HIT Marketing Partners-Refresh you messaging foundation - give your commercial teams more effective value proposition language to infuse into their communication-Document your go-to-market plan - ensure sales and marketing are aligned on target audiences, key messages, outreach strategies, and lead workflows -Empower sales reps - create presentations, brochures, tutorials, and communication templates that advance buyers through your sales process -Develop a content strategy - continuously engage target audiences with messaging-rich resources such as whitepapers, case studies, briefs, ebooks, blog posts, and articlesWe have been engaged by companies representing a variety of healthcare offerings: social determinants of health (SDOH), enterprise imaging, imaging informatics, modalities, analytics / AI / ML, clinical decision support, bioprocessing research operations, referral management, and more.

Education

• Suffolk University

  Bachelor of Science, Communications

  1999 — 2003

Skills

• Medical Devices
• Saas
• Ehr
• Medical Imaging
• Healthcare
• Software as a Service (Saas)
• Pacs
• Strategic Partnerships
• Salesforce.com
• Sales Enablement
• Marketing Strategy
• B2b Marketing
• Informatics
• Marketing
• Marketing Communications
• Webinars
• Healthcare Information Technology (Hit)
• Product Marketing
• Digital Imaging
• Management
• Public Relations
• Lead Generation
• Press Releases
• Sales
• Marketing Budget Management
• Healthcare Information Technology
• Electronic Medical Record (Emr)
• Email Marketing
• Content Generation
• Hospitals
• Account Management
• Radiology
• Trade Shows
• Healthcare Industry
• Social Media
• Customer Communication
• Leadership
• Social Media Marketing