Jackie Lang
Marketing at MN Custom Homes. Experienced Marketing Executive with MBA from Kellogg.
- Role
- Marketing at Mn Custom Homes
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Jackie Lang
With extensive experience as a Chief Marketing Officer (CMO) in multiple industries, I bring a deep well of expertise in B2C and B2B marketing across various channels and industries, including e-commerce and technology. My specialties include go-to-market strategy, product management, customer acquisition and retention, and financial planning and analytics. I have a proven track record in managing large marketing teams, creating and launching products, and solving complex business problems with innovative solutions. I have board and executive experience in publicly traded companies, as well as start-ups, in addition to an MBA degree from top business school, Kellogg School of Management.I founded and launched a boutique strategy and marketing consulting LLC called Rimrock Consulting Group, focused on strategy, digital/e-commerce, B2B, and B2C marketing initiatives. I am open to work in either a consulting or full-time capacity. Visit my consulting website at: SKILLS:B2C and SaaS MarketingCustomer Acquisition and RetentionE-Commerce OptimizationDigital Channel ManagementExecutive, Start-up, and Board ExperienceMARKETING TOOL PROFICIENCIES: Google AdWords, Google Analytics, Facebook Ad Center, LinkedIn, Hubspot, Shopify, Wordpress, WooCommerce, SEMRush, MailChimp, Hootsuite, Yotpo Reviews, LiveChat, Zendesk, Canva, Hotjar, SurveyMonkey, Asana, Trello, CJ Affiliate, Webinars, Microsoft, Sharepoint.
Experience
Marketing
Jan 2025 — Present · Bellevue, WA, US
Drive qualified leads for potential home buyers and land acquisition through integrated marketing strategies across digital (paid media, SEO, SEM, email, social) and offline channels (events, print, signage).~ Lead brand architecture efforts to elevate brand positioning, messaging, and visual identity aligned with the luxury homebuilding market.~ Oversee website strategy and performance, ensuring a premium user experience, strong conversion rates, and accurate representation of the brand.~Manage and mentor the marketing team, in addition to directing external agencies and vendors.
Education
Wake Forest University
Bachelor's Degree, Psychology
Northwestern University - Kellogg School of Management
MBA, Business
Skills
- Business Strategy
- Digital Marketing
- E-Commerce
- Product Management
- Analytics
- Product Marketing
- Digital Media
- Strategic Partnerships
- Mobile Devices
- Saas
- Start-Ups
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