Jackie Krutz

Experience

1. Director of Titletown Development

   Green Bay Packers

   Aug 2023 — Present · Green Bay, WI, US

   Titletown is the Green Bay Packers\' new 45-acre mixed-use development just west of Lambeau Field. It\'s vision: give back to the community, spur economic development and create a place where people want to work, live and play. Work Accomplishments: 1. Highest PSF for residential and commercial products in the area2. YOY increases in foot traffic and engagement3. Create marketing campaigns that exceed industry standards4. Develop and manage 17-20 strong, efficient and highly productive team members5. YOY increase in sponsorship revenue for public space and eventsJob Duties:• Contribute to the overall strategic and development plan of Titletown (design, construction and operations). Goals: economic growth, new business opportunities, increased land value• Lead strategic vision for Titletown’s public space through the production of year-round activations. Goals: community engagement, increased land value and sponsorship revenue.• Oversee marketing and digital strategies and efforts for Titletown Development and Titletown Residential. Goals: home sales, apartment lease-up, brand awareness, strong digital presence and successful marketing campaigns.• Manage budgets for public space activations, residential properties and commercial assets. Consistently review overall costs to determine ROI.• Work closely with residential management team on apartment lease up and stabilization as well as HOA management. • Continuously manage and coach high-performing full-time and part-time team members by overseeing workflow and improving efficiencies as new projects are created.• Maintain knowledge of market activities, trends and opportunities, identify innovative opportunities to collaborate with community-based organizations, incorporate technology to help create metrics for future growth and source unique program concepts to continuously engage the community.

Education

• Southern Methodist University

  B.A.

• University of Southern California

  Master's degree

Skills

• Event Planning
• Program Management
• Budgets
• Community Outreach
• Social Media
• Microsoft Office
• System Administration
• Program Development
• Project Management
• Customer Service
• Vendor Management
• Event Management