Jacqueline Woodring
Health Communications Specialist, Centers for Disease Control and Prevention
- Role
- Health Communications Specialist at Centers for Disease Control and Prevention
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Jacqueline Woodring
Jackie Woodring is a Health Communications Specialist at the Centers for Disease Control…
Experience
Health Communications Specialist
Centers for Disease Control and Prevention
Apr 2021 — Present
Communications Lead, Project Firstline• Launched and managed program social media accounts on Instagram, Facebook, and X, which now receive hundreds of thousands of impressions annually. • Managed key communications activities including web updates, organic and paid social media, digital advertising, partner events, and onsite meetings and conferences.• Supported formative research through focus groups, key informant interviews, and surveys to gauge audience knowledge and preferences and test tailored materials to ensure messaging and channel strategy effectively reach intended audiences.• Developed communications rollout plans, communications toolkits, key messages, and product templates based on formative research findings and input from key stakeholders. • Led evaluation of communication efforts, including monitoring digital media metrics against established KPIs and using them to inform strategic and programmatic direction.• Utilized risk communications principles to create message maps and communications products specifically for healthcare workers around public health events and outbreaks, including COVID-19, mpox, and Ebola. • Utilized findings from listening sessions and audience research to select appropriate messaging and channels to maximize health impact. • Identified opportunities to foster collaboration and information sharing with division-level communications team to increase reach and further drive impact with healthcare audiences.
Education
Georgia College & State University
Bachelor of Science
2006 — 2011
Skills
- Social Networking
- Grant Writing
- Non-Profits
- Health Communication
- Social Media
- Nonprofits
- Public Health
- Health Promotion
- Marketing Communications
- Health Education
- Community Outreach
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