Jackie Leo Hershfeld
Corporate events director focused on revenue generation while cultivating connection through curated experiences
- Role
- Events Director at Baltimore Magazine
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Jackie Leo Hershfeld
With over 13 years of event marketing and end-to-end event production in the B2B space…
Experience
Events Director
Jun 2024 — Present · Baltimore, MD, US
Lead comprehensive event portfolio as sole department head, producing 15+ major annual events including large-scale festivals attendees), formal award ceremonies (400+), executive networking events (100+), and trade shows across healthcare, nonprofit, wedding industry, and corporate sectors.Revenue & Partnership Development-Increased event revenue 51% year-over-year while reducing operational costs 12% through strategic optimization and vendor negotiations-Achieved 37% increase in sponsor retention and 23% growth in sponsor acquisition through ROI-focused activation strategies-Secured and managed a six-figure corporate partnership portfolio, including but not limited to M&T Bank Stadium, CareFirst BlueCross BlueShield, Brown Advisory, and regional industry leaders-Built strategic collaborations with Baltimore Ravens, Grammy-winning artist John Tyler, national insurance companies, PCMA and Preakness StakesOperations & Leadership-Manage full event lifecycle: research, concept development, budget forecasting and P&L management, venue sourcing and negotiation, marketing strategy, sponsor relations, vendor curation, on-site execution, post-event analysis-Operate as department of one, building and managing project teams for seamless event execution-Implement data-driven decision frameworks including sponsor ROI reporting, event viability metrics, attendance/revenue/engagement KPIs, and comprehensive post-event analysis protocols-Serve as media-trained spokesperson conducting interviews and representing brand across multiple platformsTechnical & Systems Excellence-Cvent: registration management, digital ticketing (3,789+ transactions), sponsor/exhibitor coordination-Adobe Creative Suite: site mapping, event design, promotional materials-CRM systems (Magazine Manager): sponsor and attendee relationship management, automated lead tracking-Advanced Excel: budget management, vendor tracking, financial forecasting, ROI analysis
Skills
- Event Planning
- Contemporary Art
- Museums
- Graphics
- Fine Art
- Painting
- Craft
- Art History
- Visual Arts
- Art
- Drawing
- Graphic Design
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