Jackie D.

About Jackie D.

My career has always centered on language—how we tell stories, share them, and shape connections through words. Over 15 years in writing and editing and 11 years in digital marketing, I’ve evolved from journalism into creating high-impact, SEO-driven content for tech startups and growing brands.I specialize in blending creativity with data to build content that not only ranks but truly resonates. My expertise includes: SEO strategy: Advanced keyword research, topic clustering, on-page optimization, SERP analysis, plus identifying Featured Snippets, PAA, and AIO opportunities to expand reach and authority. Content creation + management: From long-form guides and thought leadership to web copy and campaigns—always aligned to brand voice and user intent. Process + quality: Developing style guides, QA checklists, and workflows that scale quality across teams. International perspective: Nearly a decade abroad, plus 13 years of English-Spanish/Spanish-English translation, give me a global, culturally nuanced approach.At the heart of my work is storytelling—bringing together data insights, strategy, and a human touch to create content that earns trust and delivers results. I’m meticulous, data-driven yet creative, and thrive in environments built on transparency, autonomy, and genuine respect for people. ENFJ (“Protagonist”) StrengthsFinder: Empathizer, Storyteller, Strategist, Coach, Commander Enneagram: 1w2 Adobe Creative Test: Visionary

Experience

1. Sr Content Specialist

   Terakeet

   Mar 2024 — Present

   Manage and create high-impact, SEO-focused content across three diverse accounts (Growth and Risk), with a concentration in the healthcare industry. Develop technical, optimized content—webpage updates, new landing pages, long-form guides, and original blog posts—aligned to user intent and tailored to drive organic performance. Conduct in-depth SERP analysis to identify and capitalize on opportunities for Featured Snippets, PAAs, and AIOs, expanding client visibility and authority. Build comprehensive content strategy deliverables, including keyword matrices, topic clusters, and detailed User Intent Profiles (UIP) that inform content creation at every stage. Craft robust process documents, editorial guidelines, and onboarding templates to streamline training and maintain quality at scale. Regularly leverage a suite of SEO and productivity tools to plan, execute, and refine campaigns, including Hive, Slack, Google Workspace, Microsoft 365, Semrush, Mangools, Clearscope, and Hemingway. Participate in weekly all-company and Content Team meetings to align on goals, share insights, and support cross-team initiatives. Maintain meticulous records of billable and non-billable hours, ensuring transparent project tracking. Serve as secretary of executive leadership for the LGBTQIAS+ ERG—leading meeting documentation, planning community events, and producing engaging event and presentation materials.

Education

• Universidad de Sevilla

  Spanish Language & Culture

• University of Wisconsin-Milwaukee

  Auditing, Portuguese for Spanish Speakers

• University of Wisconsin-Milwaukee

  BA, English: Professional & Technical Writing, Spanish, Journalism & Mass Communication

Skills

• Writing
• News Writing
• Ap Style
• Feature Articles
• Fact-Checking
• Newsletters
• Editing
• Facebook
• Social Media
• Editorial
• Indesign
• Social Media Marketing
• SEO
• Chicago Manual of Style
• Microsoft Office
• Blogging
• Copywriting
• Journalism
• Copy Editing
• Newspaper
• Bilingual-English/Spanish
• Proofreading
• Magazines