Jackie Bunda
Global Marketing and Media Executive with cross‑category leadership in Games, TV/Film, and Consumer Products, combining creativity, curiosity, and solutions‑driven strategy to drive growth in dynamic markets.
- Role
- Senior Manager - Media, Wb Games at Warner Bros. Games
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Jackie Bunda
Award-winning, multi-faceted marketing and creative leader with 25+ years of progressive experience in strategic marketing, brand management, media, and consumer products with a proven track record of accomplishments in the entertainment and games industry. Versatile, innovative, strategic thinker and dynamic thought partner with deep experience leading high performance teams, creating a culture of collaboration, empowerment and action to drive and achieve business goals. Key competencies: Data-driven Media Strategy Integrated Marketing Strategy & Planning Digital, Social and Influencer Marketing Audience Building Agency Relationships and Vendor Management Extensive Event Marketing Partnership Marketing and Program Development Budget Planning and Project Management Cross-Functional Team Leadership
Experience
Senior Manager - Media, Wb Games
Sep 2021 — Present · Los Angeles, CA, US
Led global cross-functional teams in the strategic planning, execution and performance for paid media campaigns including Hogwarts Legacy (2023\'s #1 selling title), Mortal Kombat 1, and LEGO Star Wars: The Skywalker Saga.Oversaw multimillion-dollar media budgets across digital, social, CTV, linear TV, OOH as well as owned channels, ensuring strategic allocation and rigorous performance tracking to maximize reach, engagement, and ROI.
Education
Pepperdine University
Bachelor of Arts - BA, Broadcast Journalism
Skills
- Television
- Mobile Marketing
- Creative Direction
- Event Management
- Digital Strategy
- Art Direction
- Digital Marketing
- Media Planning
- Entertainment
- Social Media Marketing
- Integrated Marketing
- New Media
- Brand Management
- Content Strategy
- Marketing Strategy
- Social Media
- Product Development
- Marketing
- Advertising
- Online Advertising
- Strategic Partnerships
- Digital Media
- Promotions
- Brand Development
- Creative Strategy
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