Jackie White

About Jackie White

With over 16 years in B2B SaaS, brand has always been my foundation, whether through product design, creative direction, brand storytelling, product marketing, or customer advocacy.I’ve worked across the full arc of company growth, from creating brand credibility and uncovering PMF in seed startups to growing multifunctional teams quickly in scale-ups, through to IPOs and global enterprises like Workday. I’ve launched new categories, repositioned mature platforms, and led exceptional cross-functional teams of 60+ across the globe, all while staying close to the work (I still design myself) and remaining focused on customer happiness and making money.

Experience

1. Brand and Marketing Advisor

   Acadian Ventures

   Aug 2020 — Present

   Acadian Ventures is a venture capital firm that invests in early-stage Future of Work SaaS companies.

Education

• California State University, Long Beach

  Bachelor of Fine Arts

  2001 — 2006

• Vanderbilt University Owen Graduate School of Management

  Business Leadership Certificate

  2019 — 2021

• Product Marketing Alliance

  Product marketing certified, Product marketing

  2022

Skills

• User Experience
• Creative Direction
• User-Centered Design
• Web Design
• Interaction Design
• User Interface Design
• Art Direction
• Digital Media
• Web Development
• Mobile Applications
• Email Marketing
• Leadership
• Creative Strategy
• Content Strategy
• Entrepreneurship
• Product Management
• Product Design
• Enterprise Software
• Software as a Service (Saas)
• Branding & Identity
• Social Media Marketing
• Start-Ups
• Product Marketing
• Saas
• Crm
• Public Speaking
• Business Strategy
• Social Media
• Online Marketing
• Marketing Communications
• Lead Generation
• Project Management
• Cloud Computing
• Analytics
• Marketing
• Digital Marketing
• Advertising Management
• Copywriting
• Advertising