Jackie Norton
Full-Service Marketing Professional
- Role
- Manager of Traditional Marketing & Creative, Marketing & Communications Department at Cincinnati State
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Jackie Norton
Exceptional creative leadership in brainstorming and concept development.Highly productive and able to manage multiple projects with rigorous detail. Consistently yields outstanding client ROI. Operations focused establishment of policies incorporating rapid, budget conscious problem solving. Unique 360º background in and passion for the radio industry.Specialties: Radio Media BuyingEvent Development and Execution
Experience
Manager of Traditional Marketing & Creative, Marketing & Communications Department
Mar 2012 — Present · Cincinnati, OH, US
Cincinnati State Brand Czar, responsible for overseeing the college brand as it is used throughout college marketing, advertising, licensing & apparel, web, publications and promotion. Manage deliverables to all advertising vendors and the relationship with agencies, services and contractors used by the department. Main liaison to the college community in terms of all marketing and communications projects, including but not limited to print production of college publications and mailings; advertising, print, radio and promotion and management of all associated vendors. Manage the budget, purchasing and accounts payable for the marketing and communications department and accounts payable for all orders placed by the college community through the department. Manage and execute promotional marketing events on and off campus.Selected Successes: Class of 2014 Higher Education Collaborative of Greater Cincinnati Women’s Institute for Leadership Development (WILD) Program.
Education
Connecticut School of Broadcasting
Broadcast Radio and Television
1988 — 1989
Cincinnati State Technical and Community College
Associate's degree, Marketing Management
Wilmington College (OH)
Bachelor's degree, Business Management; Strategic Organizational Leadership
2027
Skills
- Event Management
- Marketing
- Media Buying
- Copywriting
- Social Media Marketing
- New Business Development
- Marketing Strategy
- Strategy
- Leadership
- Sales
- Business Development
- Advertising
- Project Management
- Sponsorship
- Radio
- Management
- Public Relations
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