Jackie Kotowski
Vice President Director, Media Technology @Digitas North America
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WORK HISTORY
Vice President Director, Media Technology @Digitas North America
Providing cross functional collaboration between Media Technology, Data & Analysis, Programmatic, Paid Social, and Search teams- Overseeing implementation frameworks, QA processes, and publishing standards for media tags and tracking infrastructure- Managing, mentoring, and developing a growing team, currently overseeing multiple direct reports and contributing to department scope planning- Leading governance and optimization of Feed Manager systems, including rule logic, export structures, and ongoing platform health- Representing the company in strategic partnerships with key vendors including IAS, Google Campaign Manager, Microsoft, Tealium, ProductsUp, and DoubleVerify- Spearheading adoption of new tools and platforms to enhance campaign efficiency and measurement precision- Defining and scaling operational best practices across ad tech implementation, trafficking, and measurement workflows- Leading the evaluation and onboarding of new ad tech platforms and tools to future-proof media operations- Overseeing data governance and ensuring accurate taxonomy alignment across platforms for clean reporting and attribution
EDUCATION
Bridgewater State University
Bachelor of Arts (BA), Graphic Design, Minor in Management
ABOUT JACKIE KOTOWSKI
Experienced Media Technology and Ad Operations Leader working in the marketing and advertising industry. Skilled in Microsoft Excel, Campaign Manager, Tag Management systems, Productsup and Verification programs. Working on ad operations and technology for multiple clients.
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