Jackie Kirby
Marketing Insights Manager @Premion
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WORK HISTORY
Marketing Insights Manager @Premion
New York, NY, US
Led vertical strategy and insights for CTV/OTT advertising, aligning with sales and marketing objectives.• Developed audience-first narratives using third-party data and market research (e,g, MRI-Simmons, EMARKETER, VAB, etc.) to position Premion as a leader in the streaming space.• Created custom research and category decks for key verticals, including Automotive, CPG, Retail, Finance, Healthcare, etc. • Crafted data-driven case studies highlighting CTV/Total TV campaign performance and ROI, strengthening client relationships and driving measurable revenue growth.• Supported RFPs and client pitches with compelling data storytelling. • Enabled innovation efforts with emerging measurement tools and streaming viewership behavior analysis.• Contributed to thought leadership by uncovering metric-based insights and shaping narratives that connected research findings to broader industry conversations.• Evaluated competitive positioning of major CTV DSPs to identify differentiators, emerging trends, and opportunities for improved campaign efficiency.
EDUCATION
University at Albany
Bachelors Degree, Communication
University at Albany
Bachelor of Arts, Communications
ABOUT JACKIE KIRBY
Highly motivated individual with an extensive understanding in analyzing linear and…
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