Jackie Hoyt

About Jackie Hoyt

18+ years of experience in digital advertising with roles on the agency side, as well as various sales and analytics roles at Microsoft. 10.5 years of experience at Microsoft, with 5 years managing and leading a team of Analytical Leads in data curation and development of cross-channel analytics to compile thought-leading insights and actionable recommendations across media channels, including search, native, video, CTV, and most recently, gaming.Strong history of building and maintaining relationships with clients and internal partners. Passion for data storytelling and developing compelling narratives. Proven track record of being a leader, inspiring others, and mentoring peers. Leads with empathy always.

Experience

1. Director, Head of Advertiser Analytics for Travel & Tech Telco

   Microsoft

   Feb 2024 — Present

   Lead the team in data curation, analytics development, and data storytelling, with focus on highlighting the impact of Microsoft Advertising’s full funnel ad solutions for Travel and Tech Telco advertisers. Our insights and measurement provide advertisers with a holistic view of audience behaviors across multiple media channels, including search, native, display, video, and CTV. Passionate about mentoring and enabling others and also focused on influencing the team and partners to achieve success aligned to business objectives and personal growth.

Education

• Western Michigan University - Haworth College of Business

  Major in Advertising & Promotion; Minor in Business Administration, Advertising & Promotion

  2003 — 2007

Skills

• Digital Marketing
• Statistics
• Sem
• Data Modeling
• Data Analysis
• Omniture
• Data Visualization
• Web Analytics
• Dashboard
• Paid Search Strategy
• Search Engine Marketing (Sem)
• Display Advertising
• Mobile Marketing
• Online Advertising
• Doubleclick
• Search Advertising
• Business Intelligence
• Comscore
• Ppc
• Msn Adcenter
• Google Analytics
• Social Media Marketing
• Google Adwords