Jacqueline Hoefer
Digital Channel Strategist at Toll Brothers
- Role
- Digital Channel Strategist at Toll Brothers
- Location
- Washington Crossing, PA, US
- LinkedIn followers
- 500 followers
About Jacqueline Hoefer
Experienced digital channel strategist with a thorough understanding of various ad platforms. Instrumental in monitoring trends and analyzing metrics to improve campaign performance.
Experience
Digital Channel Strategist
Jan 2022 — Present · Fort Washington, PA, US
Work collaboratively with Media Planners/Buyers to identify objectives and goals, and inform budget decisions related to digital media•Understand target audiences and their behavior and habits within digital channels•Review objectives and ensure campaigns are implemented timely and accurately, and that all creative meets appropriate specs •Built strong relationships with media vendors•Served as a primary point of contact for negotiating and reviewing all Digital Media contracts; implementing buys; securing optimal placements; discounts and added value for my designated regions•Execute display and paid social media campaigns including campaign set up in self-serve platforms, booking direct buys, trafficking creative, reporting and billing. •Regularly monitor budgets and campaign performance, alerting teams when attention is necessary•Make recommendations to Media Planner/Buyers on targeting and mid-flight optimizations •Provide the data for campaign performance reports, and recommendations for future campaigns and assist Media Planner/Buyers with interpreting reporting results•Serve at an escalation point for troubleshooting and resolving campaign discrepancies, ad serving errors, broken creative, and 3rd party tracking issues. •Follow media trends of all existing and emerging digital channels•Define KPIs by digital channel that help influence media mix recommendations and recommend optimal buys to reach target audiences and meet campaign goals•Help optimize digital strategy and media mix of campaigns, based on results against goals, and within budget to maximize both delivery and performance
Education
Council Rock High School North
High School Diploma
2011 — 2015
University of Delaware
Marketing
2015 — 2019
Skills
- Microsoft Excel
- Microsoft Access
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