Jackie Cairnes

About Jackie Cairnes

Product Management: Responsible for formulating and driving strategic decisions for products/services to support the Media business. Research and identify needs, build a strategy and execute on that strategy to increase revenue and efficiency. Act as subject matter expert with our customers, colleagues and the industry.Audience Development: strategically grow the audience of digital users, develop new digital ad offerings and manage the ad operations process to maximize revenue and profit.Digital Ad Operations: Manage the digital advertising operations process for the sale and delivery of advertising on various websites, newsletters and off-site/retargeting products. Develop advertising plans for the sales team, establish pricing guidelines, and manage the workflow to input, serve and report on ad campaigns. Work with ad agencies on ad creation and purchase fulfillment as well as discrepancies and technical issues that arise. Analysis and Review: Perform sales analysis on digital products and present month-over-month and year-over-year performance reviews. Establish sales objectives based, design and distribute plans and materials to accomplish these objectives. Competitive evaluation and market trend analysis. Microsite Management: Manage and develop custom microsites for advertisers. Sales Promotions: Develop advertising communication documents including media kits, proposals and call sheets. Complete RFPs and presentations under strict deadlines. Print and Digital Advertisement CreationSurvey development and analysis for market research sales achieving sales goalsSoftware and Program Experience: Adobe InDesign, Adobe Photoshop, Adobe Dreamweaver, DoubleClick for Publishers (DFP), Survey Monkey, AdRoll, Google Analytics, Adobe Omniture, Ooyala, MediaVoice (native advertising), Microsoft Office productsAgile and scrum experience. Jira and Confluence knowledge.

Experience

1. Sr Manager - Digital

   DTN

   Nov 2020 — Present

Education

• Auburn University

  Bachelors of Science in Business Administration, Marketing

  2003 — 2006

Skills

• Newsletters
• Proposals
• Marketing Strategy
• Advertising
• Marketing
• Marketing Communications
• Facebook
• Direct Mail
• Customer Service
• Digital Advertising
• Direct Marketing
• Sales Material
• Press Releases
• Online Advertising
• Email Marketing
• Trade Shows
• Proposal Writing
• Social Media
• Sales