Jackie Bird

Founder President @Redbean Society

Hallandale Beach, FL, US
EMAILS
j••••@redbeansociety.com
MOBILE NUMBERS
+19•••••••71

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WORK HISTORY

May 2009 — Present

Founder President @Redbean Society

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Redbean Society helps build bridges between customers and brands in a culturally diverse world. We provide business and marketing advisory with core practices on cross-cultural strategy, brand integration, business development and innovation.

EDUCATION

1971 — 1974

Universidad de Puerto Rico

BA, Major Psychology/Minor Art History

SKILLS

Market ResearchCreative StrategyLeadershipMedia BuyingMulticultural MarketingEntrepreneurshipCorporate BrandingMedia PlanningAdvertisingBrand AwarenessConsumer BehaviourReturn on InvestmentIntegrated MarketingMarketing ResearchMulti-Channel MarketingMarketing ManagementInteractive AdvertisingStrategyMarketingBusiness DevelopmentUs Hispanic MarketHispanic MarketDigital MarketingRelationship MarketingBrand ArchitectureBrand ManagementPublic RelationsMarketing StrategyConsumer MarketingPositioningShopper MarketingMarket PlanningInteractive MarketingBranding & IdentityCustomer InsightStrategic CommunicationsDirect MarketingCause MarketingSocial MediaOutdoor Advertising

ABOUT JACKIE BIRD

C-level business development, strategy and marketing communications advisor Brand expert: Crossover Brand Strategy, Marketing to Women, US Hispanic/Multicultural & Marketing Integration CPG, Food & Beverage, Beauty, Health & Wellness, Consumer Banking & Retail USA, Latin America & Puerto Rico Served on board of trustees of the American Foundation for the Blind (20••••08) and Lehman College Foundation (20••••18)Founder|President of Redbean Society, an independent strategy consulting firm with core expertise in crossover and cultural marketing. As past CEO at WPP/Grey\'s WING in New York, Jackie partnered with some of the world\'s leading companies for brands like Pantene, Cover Girl, Wal-Mart, Coors Light and DIAGEO\'s Crown Royal, among others. At Redbean Society, Jackie advises marketers and ad agencies on multicultural marketing, building bridges between customers and brands in a culturally diverse world. She is passionate about the evolving role of digital and social media and its intersections with culture to drive brand relevance.

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