Jackie Baruca

Sr Digital Field Consultant Mazda Canada Shift Digital @Shift Digital

CA

Serve as the Digital Marketing expert for OEM\'s Regional/Area staff and Dealers, Partnering with them to achieve program and aligned digital goals.Provide a Digital Education to improve the digital acumen of the retail and field teams.Train regional OEM management and develop market-specific plans to drive program engagement.Collaborate the regional retailers to continuously improve digital sales opportunities.Provide field support for regional meetings, presentations, seminars, etc.Become their “Go-To” digital resource thru consistent dealer visits with field staff to implement action plans, consistently communicating all program details and actions required.Establish “best practices” at the dealership level and implement Lead Management processes.Train personnel on the use of all necessary reporting tools, utilizing adult learning methodologies.Analyze the current digital landscape and consult with senior Regional/Area and dealership personnel regarding strategy, tactics, roles and responsibilities.Drive consistent adoption and utilization of the retailer\'s existing technologies.Identify areas of digital marketing opportunity to enhance the dealer’s digital dealership experience.