Jackie Allen
Strategic Account Executive @Capitol Broadcasting Company
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WORK HISTORY
Strategic Account Executive @Capitol Broadcasting Company
Raleigh, NC, US
Account Executive (Summary of Responsibilities)• Sold multi-platform advertising solutions across broadcast radio, television, digital video, email, and social media marketing to local and national clients.• Built strong client relationships through consultative sales, generating new business and growing existing accounts.• Collaborated with research, marketing, and production teams to develop customized campaigns with measurable results.• Created targeted sales tools, presentations, and proposals to communicate CBC’s offerings and value proposition.TV & Digital Account Executive — 2021 – December 20••••24 Achievements- Exceeded Annual Digital and New Business Goals: 107% to Digital; 195% to New Business - Top New TV Business Developer (Q1-Q2)- Winner, Q2 Incentive Trip Digital Sales Contest2023 Achievements- Achieved 102% of Total TV & Digital Budget - 183% to New Business Goal; 185% to Digital Goal - Top New Business Developer of 2023 - Recipient, Digital Salesperson of the Year AwardRadio & Digital Account Executive — 2017 – 2021 Developed the Most New Business in 2018 & 2019; 2018 Radio Salesperson of the Year
EDUCATION
Fox School of Business at Temple University
Bachelors, Marketing, Management Information Systems
Temple University
Bachelor's degree, Marketing and Management Information Systems
ABOUT JACKIE ALLEN
Driven and results-oriented professional with 15+ years of proven success in sales and marketing. Excels in multifaceted roles, with expertise in account management, project leadership, and business development. Consistently generates new business and cultivates strong client relationships through strategic marketing solutions. Approaches challenges with a consultative, positive, and solutions-focused mindset, resulting in award-winning achievements and long-term client success.
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