Jacki Puzik
Group Creative Director @Integra Beauty
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WORK HISTORY
Group Creative Director @Integra Beauty
Set a compelling creative vision for all brands, aligning with the overall business goals and objectives Inspire the creative team, fostering an environment of innovation, collaboration, and continuous growth Work closely with members of the brand, media, retention, product development, and retail sales teams to ensure a unified brand representation across all touchpoints Oversee and guide the ideation, development, and execution of multi-channel marketing campaigns, including print, digital, social, e-commerce, retail and emerging platforms Lead, guide, and grow a diverse cross-functional creative team, ensuring the best talent is recruited, retained, and nurtured Ensure the delivery of high-quality work on time and within budget, optimizing resource allocation and project management methodologies Develop, evolve and champion the unique identity and voice of each brand, ensuring consistent representation in every customer interaction and medium Provide guidance on the creative direction for various content formats, from video and photography to written content and editorial for branding and performance Collaborate with external agencies and freelancers, integrating their work seamlessly with the outputs of the in-house studio Establish a clear feedback and review process for all content produced, involving relevant stakeholders to ensure alignment with brand and campaign goals Ensure that health, safety, and compliance standards are upheld in the studio, especially during shoots and productions Engage with industry peers, attending events and forums related to studio operations and creative production, bringing back insights and best practices to the organization Stay ahead of industry trends, introducing innovative content ideas that elevate the brand experience and resonate with the target audience Oversee the creative department\'s budget, ensuring optimal resource allocation and cost-effective project execution
EDUCATION
Sangmyung University
BFA
Mt. San Antonio College
AA
Otis College of Art and Design
BFA
Santa Monica College
AA
SKILLS
ABOUT JACKI PUZIK
jackipuzik.com Brand Marketing & Creative Executive • Executive Creative Director…
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