Jack Dantonio

Campus Ambassador @Outside Life

San Diego County, CA, US

Selected as a brand ambassador for Outside Life’s partnership with the IKON Pass to promote exclusive college-rate ski passes and outdoor travel experiences to university students. Focused on strategic outreach, digital marketing, and peer engagement to drive pass sales and brand awareness on campus.Key Responsibilities:Promoted the IKON Pass to students through personalized outreach, social media marketing, and grassroots campaigns across campus communities and Greek organizations. Amassing in sales.Generated pass sales through unique referral strategies, contributing to revenue milestones that earned comped passes and additional incentives.Educated peers about pass benefits, FlexPay options, and Outside Life travel opportunities, acting as the go-to student resource for all pass-related inquiries.Managed brand integrity by adhering to platform posting guidelines and promoting through approved channels (IG Stories, DMs, text, and GroupMe).Collaborated with the Outside Life team and tracked performance metrics to qualify for future internship and travel experience opportunities within the ski and adventure industry.Impact:Expanded the reach of Outside Life and the IKON Pass within the college market, making high-value outdoor experiences more accessible for students through exclusive discounts, education, and creative digital outreach.

San Diego State University

Business Management, Entrepreneurship/Entrepreneurial Studies

Eastside Catholic School

High School Diploma