Jack Burnet
Head of Digital @Roar
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WORK HISTORY
Head of Digital @Roar
London, GB
At Roar, I manage growth across paid media and organic acquisition channels, helping clients generate high-quality leads and revenue. I analyse user behaviour across acquisition funnels to identify friction points and opportunities to improve digital journeys, particularly within high-intent lead generation experiences such as property valuation flows.I run structured experiments to test hypotheses around messaging, landing page design, and conversion paths. Using a test-and-learn approach, I develop and launch landing page variants and MVP experiences to validate ideas quickly, measuring their impact on engagement, lead quality, and conversion rates.By combining performance marketing with data-driven experimentation, I continuously optimise digital experiences and provide clear reporting that translates insights into actionable growth opportunities.
EDUCATION
King's College London
Product Management Career Accelerator
Metropolia University of Applied Sciences
International Business Management, International Business
Abingdon and Witney College
A Levels & BTEC, Media, Psychology, Business & Music Technology
De Montfort University
Marketing and Media Communications Ba Joint Hons, Marketing
SKILLS
ABOUT JACK BURNET
A digital growth specialist with 5+ years of experience driving business results through data-led strategy, user-focused experimentation, and cross-functional collaboration.Whether improving onboarding flows for a SaaS platform, running A/B tests to optimise form completion, or scaling recurring revenue through targeted campaigns.At ROAR, I led strategies that increased client MRR, introduced structured testing frameworks, and worked closely with developers and designers to improve digital journeys. I’ve delivered results across both B2B and B2C, from scaling leads for estate agents to optimising sign-ups in SaaS, all with a focus on meaningful, measurable impact.I\'m especially passionate about using data to uncover friction points, solve real user problems, and deliver experiences that work for both the user and the business.
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