Jack Austin
Commercial Insight Lead - Consumer Strategy and Insight @Virgin Media O2
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WORK HISTORY
Commercial Insight Lead - Consumer Strategy and Insight @Virgin Media O2
EDUCATION
Cranfield School of Management
Master's Degree, Strategic Marketing
University of Oxford
Bachelor's Degree, History and Economics
ABOUT JACK AUSTIN
I’m a Strategic Insight Leader with 10+ years’ experience shaping commercial strategy across Mobile, Fixed, and Entertainment. At Virgin Media O2, I’ve built a reputation as a trusted advisor to senior leadership - embedding customer insight into pricing, proposition design, and portfolio optimisation.I specialise in behavioural pricing, proposition optimisation, and the application of generative AI in research. My work has been recognised externally through multiple AURA and MRS award shortlis and victories, including ROI, Clientside Team of the Year, and Individual Impact nominations.Recent highlights include:• Designing and implementing a behavioural pricing framework that guides portfolio and mid-contract strategy across Mobile and Broadband.• Leading portfolio optimisation in 2025 research to revamp and deliver improved commercials• Introducing AI-driven insight synthesis, accelerating decision-making across the organisation.• Driving a culture of trust and capability-building, empowering colleagues to grow and lead with confidence.I combine strategic vision with hands-on delivery, ensuring insight is not only credible but also actionable and commercially relevant. I’m passionate about helping organisations unlock growth through a deeper understanding of their customers.
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