Jack R. Stevenson
Dynamic marketing leader with a passion for creating world-class guest experiences through solution-based strategies and purposeful execution.
- Role
- Regional Manager, Marketing & Brand at Six Flags
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Jack R. Stevenson
Senior-level marketing leader with demonstrated key strategic and revenue generation contributions advancing world-class brands within the family entertainment and attractions industry.Diverse experience in brand management, marketing strategy, partnership development and content development. Proven ability to conceive, develop and execute marketing strategies to maximize revenue potential and achieve EBITDA goals.CAREER OVERVIEW:• REVENUE GENERATION. Contributed to recorded-breaking attendance, admissions revenue and Season Pass sales by increasing guest penetration, maximizing multiple product launches and re-imagining sales cycle strategies.• MARKETING STRATEGY: Developed integrated marketing communication plans supporting business objectives and created GTM strategies supporting new signature attractions, pillar events and promotional partnerships.• ORAGANIZATIONAL DEVELOPMENT: Developed, motivated and inspired diverse marketing teams at multiple organizations through a purposeful democratic and collaborative-style leadership approach.SPECIALTIES: Brand Building & Management | Integrated Marketing Planning | Go-To-Market Strategies | Consumer Insights | Event Marketing | Analytics | Building Relationships | Project Management | Team Leadership & Development | P&L Budgets & Forecasting | CAPEX management | Influencing
Experience
Regional Manager, Marketing & Brand
Nov 2024 — Present · Charlotte, NC, US
Develops and drives strategic brand and marketing initiatives for Six Flags Great Adventure, Hurricane Harbor, and Wild Safari (Jackson, NJ), Canada’s Wonderland (Toronto, ON), Six Flags New England (Springfield, MA), Six Flags Great Escape (Glens Falls, NY), Worlds Of Fun (Kansas City, MO), and Valleyfair (Minneapolis, MN).
Education
Winthrop University
Bachelor of Arts, Mass Communication
2004 — 2007
Winthrop University
Bachelor of Arts, Theatre
2004 — 2007
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