Jack R. Stevenson

Dynamic marketing leader with a passion for creating world-class guest experiences through solution-based strategies and purposeful execution.

Role
Regional Manager, Marketing & Brand at Six Flags
Location
Charlotte, NC, US
LinkedIn followers
500 followers

About Jack R. Stevenson

Senior-level marketing leader with demonstrated key strategic and revenue generation contributions advancing world-class brands within the family entertainment and attractions industry.Diverse experience in brand management, marketing strategy, partnership development and content development. Proven ability to conceive, develop and execute marketing strategies to maximize revenue potential and achieve EBITDA goals.CAREER OVERVIEW:• REVENUE GENERATION. Contributed to recorded-breaking attendance, admissions revenue and Season Pass sales by increasing guest penetration, maximizing multiple product launches and re-imagining sales cycle strategies.• MARKETING STRATEGY: Developed integrated marketing communication plans supporting business objectives and created GTM strategies supporting new signature attractions, pillar events and promotional partnerships.• ORAGANIZATIONAL DEVELOPMENT: Developed, motivated and inspired diverse marketing teams at multiple organizations through a purposeful democratic and collaborative-style leadership approach.SPECIALTIES: Brand Building & Management | Integrated Marketing Planning | Go-To-Market Strategies | Consumer Insights | Event Marketing | Analytics | Building Relationships | Project Management | Team Leadership & Development | P&L Budgets & Forecasting | CAPEX management | Influencing

Experience

  1. Regional Manager, Marketing & Brand

    Six Flags

    Nov 2024 — Present · Charlotte, NC, US

    Develops and drives strategic brand and marketing initiatives for Six Flags Great Adventure, Hurricane Harbor, and Wild Safari (Jackson, NJ), Canada’s Wonderland (Toronto, ON), Six Flags New England (Springfield, MA), Six Flags Great Escape (Glens Falls, NY), Worlds Of Fun (Kansas City, MO), and Valleyfair (Minneapolis, MN).

Education

  • Winthrop University

    Bachelor of Arts, Mass Communication

    2004 — 2007

  • Winthrop University

    Bachelor of Arts, Theatre

    2004 — 2007

Find verified contacts for anyone on LinkedIn

Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.

Free plan included · No credit card required

This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.

Jack R. Stevenson — Regional Manager, Marketing & Brand at Six Flags in Charlotte, NC, US | Unifers