Jack N.
Director of Growth at GoodParty.org
- Role
- Director of Growth at GoodParty.org
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Jack N.
As Director of Marketing at Good Party, I lead a growing team of 13 marketers, sales professionals, and content creators in support of the movement to make people matter more than money in politics. As an individual contributor and first marketing hire, I built both the sales and marketing functions from scratch. As an iterative, scrappy, and decisive leader, my specialties in this role are product marketing, scaled outbound outreach, SEO strategy, and go-to-market strategy and execution.Previously, I have worked in B2B SaaS in growth marketing roles (G2, Vokal, Help Scout), where I contributed to high-performing teams. At G2, I led efforts on experimental advertising, webinars, chatbots, direct mail, email marketing, co-marketing, and marketing automation to generate millions in pipeline. At Vokal, I took the lead on an iterative market testing strategy for a leading home furnishings brand, working cross-functionally with designers and product managers to build my product marketing skillset. Finally, at Help Scout, I led multivariate testing efforts and experimental campaigns. I overhauled our approach to conversion rate optimization on email marketing and web, leading to a 40% engagement increase with customer onboarding, a 140% increase in marketing qualified leads from our industry-leading blog, and created our highest-performing lead generation asset that was 5 times more effective than any other asset. Additionally, I was the custodian of our web behavioral data, leading to numerous successful collaborations with the design and sales teams.I have a Bachelor\'s degree in History and Business Institutions from Northwestern University. At school, I joined and ultimately led a 50+ employee tutoring startup where I navigated product management (launched 3 new products, including online tutoring), grew revenue by 40%, and cut my teeth in the growth marketing skills I deploy today.
Experience
Director of Growth
Dec 2024 — Present · Los Angeles, CA, US
Education
Northwestern University
Bachelor's degree, History, Business Institutions
2016 — 2020
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