Jack MacDonald
Programmatic Data Analyst
- Role
- Programmatic Campaign Analyst at Smadex
- Location
- Greensboro, NC, US
- LinkedIn followers
- 500 followers
About Jack MacDonald
Data Analyst with a focus on programmatic UA, CTV, and Retargeting at Smadex across…
Experience
Programmatic Campaign Analyst
May 2025 — Present · Charleston, SC, US
Analyze and optimize programmatic UA, retargeting, and SKAN campaigns across verticals including gaming, sports betting, and utilities. Work directly with Data Science and Machine Learning to optimize key performance metrics—CPI, ROAS, subscriptions, CPPU, ARPU, and ARRPU—through data driven efforts such as strategic targeting, configuration, pacing control, and algorithm testing. Utilize SQL, Python, Superset, Grafana, Sensor Tower, and our internalBI to analyze campaign data, monitor trends, and support testing and continuous optimization.Work with partner MMPs for attribution, performance tracking and fraud prevention.
Education
Wake Forest University
Master of Science - MS
2024 — 2025
North Carolina State University
Bachelor of Science
2014 — 2018
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